There’s a new a new title sponsor, as well as a footwear and apparel sponsor, for the CrossFit Games: Nobull.
“Nobull, like CrossFit, stands for hard work, with no excuses or shortcuts. Nobull, like CrossFit, has a philosophy that is simple, elegant and astonishingly effective at its core. When two companies aligned behind the same core principles come together, it doesn’t feel like a deal. It feels like a union,” Eric Roza, CEO and owner of CrossFit, wrote in a statement today.
The partnership between CrossFit and Nobull will start with the 2021 Nobull CrossFit Games, and it will extend for at least three years. Additionally, CrossFit said Nobull has agreed to fund the largest CrossFit Games prize purse in history.
“Since the beginning, this community has opened its doors to us, inspired us and believed in us. We’ve experienced the highs and…
