The iCandy Interactive Limited (ASX: ICI) share price is up by 4% at the time of writing, after the company shared news of an acquisition.
The games and digital entertainment company has purchased hyper-casual mobile gaming platform NextGamer.
Let’s look closer at iCandy’s announcement.
The next big thing
Singapore-based company NextGamer creates easy-to-master mobile games, taking no longer than 2–3 minutes per game. It profits off of in-game purchases and advertising. The company creates both web and mobile-based games, allowing players to enter into casual gaming tournaments online.
Hyper-casual gaming is that which is simple, easy to play, and takes a very short time to complete.
iCandy stated in this morning’s announcement that multiple sources claim hyper-casual mobile gaming is an…
