The second day of the two-day e4m Game on: Gaming Summit, on March 19, 2021, witnessed some insightful sessions and panel discussions. One such session was on the – ‘Insights on Gaming from a Recommendation Engine Perspective’ by Nadav Perry, VP, Global Brand, and Agency Development, Taboola.
Perry opened up the discussion on how the gaming industry can really succeed on the open web with Taboola? In his presentation at the event, Perry shared that 2020 was a year of a global pandemic, a year of economic crisis, and a year of significant headwinds in many different businesses in many different industries, including the advertising industry. “Research, however, suggests that with this Coronavirus lockdown phenomenon, global gaming grew in revenue by almost 10% to a total of $159 billion revenue industry. Asia, continues to dominate this global…
