By Eimi Yamamitsu and Maki Shiraki
TOKYO (Reuters) -With less than two months left until the start of the Tokyo Olympic Games, Japan’s Asahi Breweries still doesn’t know whether fans will be allowed into stadiums to buy its beer.
Japan has scaled back its Olympic plans amid the COVID-19 pandemic and a slow vaccine roll-out. Now, foreign spectators won’t be allowed in the country and organisers have yet to decide how many domestic spectators, if any, can attend.
More than 60 Japanese companies together paid a record of more than $3 billion to sponsor the Tokyo Games, an event most Japanese now want cancelled or delayed again. Sponsors paid another $200 million to extend contracts after the Games were delayed last year.
Many sponsors are uncertain how to proceed with advertising campaigns or marketing events, according to 12 officials and sources at companies directly involved in…
