You’ve heard of drinking games, but this is ridiculous! Right? Riiiight?!?
Portland-based Great Notion Brewing is launching the third version of its mobile app, which it initially introduced last year, primarily to roll out its home delivery service mid-pandemic while also expanding on the universe of characters that occupies its beer labels.
Along with expanding delivery and shipping zones, the new update also introduces the brewery’s first video game.
Called The Climb, it’s based around a lumberjack character named Victoria Lane, who first debuted in 2019 on cans of the company’s Superstar Hazy IPA. Players scale trees to not only earn points in the game but unlock perks and rewards.
It’s a natural step for Great Notion, which had already used its app to turn beer drinking into a kind of game: Previously, users could set up an account and accumulate…
