TORONTO, June 23, 2021 (GLOBE NEWSWIRE) — GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) (“GameSquare” or the “Company”), an international gaming and esports company, is pleased to announce that contextualization analytics platform Spiketrap (“Spiketrap”) and the Gaming Community Network (“GCN”), part of the GameSquare group of companies, have entered a strategic partnership empowering brands to safely and effectively identify, reach, and engage with what we project to be up to 2.86 billion gamers globally.
Using Spiketrap’s proprietary “Clair” AI technology and robust knowledge graph, this partnership is anticipated to allow Spiketrap to overlay their technology across the GCN media network (reaching up to 115 million monthly active users per month) to create an optimal mix of relevant sites for gamers based on powerful and relevant contextual indicators,…
