After signing deals with both EA and High-Rez Studios, we could start seeing TV and mobile-like video advertisements and commercials in console games sometime in the future. The PlayerWON platform would bring short 15 or 30-second spots to players in games in order to unlock certain perks in the games, which would vary depending on the title and how the developer or publisher chooses to implement the feature.
Owned by TV ad tech company Simulmedia, PlayerWON’s console gaming ads have already been undergoing targeted testing for a year. The idea was to take a practice common to mobile games and apps and see if console players would endure something similar in exchange for in-game rewards.
Simulmedia EVP Dave Madden says that PlayerWON is targeted to players that never spend money in free-to-play games, in order to provide an additional source of revenue to developers. “The…
