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Brag House has launched its platform for connecting gamers in a social network built around amateur esports competitions.
The subscription-based platform focuses on players who enjoy playing competitive games but aren’t in the top percent of players who can play in the biggest esports tournaments. Some of that engagement is on display this week as the company started its Super Smash Bros Loyalty Cup Tournament in Texas in partnership with sponsor McDonald’s.
Brag House started with a focus in the college market by combining the fanaticism of college sports with competitive play for casual (but passionate) gamers and their fans in tight-knit university communities, said Lavell Juan, CEO and cofounder of Brag House, in an interview with GamesBeat.
“We saw…

