Casey Campbell, Managing Director, North America at Gameloft for brands, looks at how automotive brands are harnessing the power of games to engage with their audience.
After a house, a car is, for most people, the most expensive thing they will ever buy, and for that reason, automotive brands work very hard on creating the right brand image and messaging. It’s a long-term play, with brands building their personality over many years of storytelling and community-building. A great example of the latter is Harley-Davidson motorcycles. In 1983, as part of a move to distance itself from historical associations with motorcycle gangs, the company created the Harley Owners Group (HOG), a community of Harley-Davidson owners. Almost 40 years later, the HOG has more than a million members in more than 25 countries and has played a pivotal part in reinvigorating the…
