Nothing officially reveals its $99 Ear (1) true wireless earbuds

Nothing, the consumer tech startup led by OnePlus co-founder Carl Pei, has officially announced its Ear (1) true wireless earbuds. The noise-canceling buds launch after months of teases, concept images, and even a presale in which Nothing auctioned off 100 pairs of the earbuds prior to their official reveal. The Ear (1) earbuds will go on sale on August 17th across 45 countries including the US and UK, priced at $99 / £99 / €99.

In a statement, Pei calls the Ear (1) “a breath of fresh air in a cluttered and indifferent market,” and said the earbuds will “[set] the tone for our connected digital world to come.” Pei has previously said his plan for Nothing is to build up an ecosystem of devices across increasingly complex product categories.

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