Brian Meyer at the 2016 Rio Olympics
The Tokyo Olympics brings together an untold number of stories of athletes and their struggles, determination and victories. Brian Meyer ’11 is helping bring those stories to light to their fans and to the world.
Meyer is account director at the creative agency 160over90, the lead marketing agency for Visa’s Olympic and Paralympic athlete sponsorship program, “Team Visa,” which sponsors athletes from all over the world. Meyer helps manage the Team Visa program, working with a team to coordinate the athletes’ media and marketing appearances.
“In the years leading up to the Games, we help to build the strategic marketing plan for the program, conduct research and make recommendations of athletes to partner with, negotiate contracts and then ultimately manage the relationships with the athletes and their agents,” Meyer says.
In the lead…
