Ria Chaitram
A new game conceptualised by children has been brought to life by Smalta in its latest marketing campaign.
Smalta Quest, programmed by augmented reality (AR) technology, allows players to catch the “smaltees” characters placed throughout the country.
In an interview with Sunday Newsday, Smalta brand champion Rajiv Ramdahin said the idea came from children who attended their Smalta Kids’ Workshops earlier this year.
He said the workshop allowed the children to experiment with their creativity and while having fun.
“At Smalta we always say that kids can do anything and that is something that we truly believe and stand by. We hosted a Smalta Kids’ Workshop in early 2021 and coming out of this was a lot imaginative, creative and engaging ideas that…
