A few gaming facts. Number one: half of the world’s gamers are female. Number two: only 22 per cent of game designers are women. Number three: game designers continue to pull out tired images of sexuality – the tough, musclebound man, while the female character is often overly sexualised and dressed in overtly skimpy outfits.
However a new campaign by a bunch of French female game designers aims to rectify the gaming industry’s cliched tropes.
The group, called Women in Games France, has launched a new campaign via creative agency BETC Paris called #GenderSwap that replaces (or “modded” as it’s called) male character movements with gestures and moves typically reserved for video game’s female characters.
The gender defying…
