The Indian gaming industry is an ever-evolving market. While the pandemic had a major role to play in the segment’s growth, it is due to digital adoption that the sector has upscaled significantly.
Amongst the entertainment formats, video gaming specifically has been gradually gaining prominence and, in this domain, AAA gaming has been growing exponentially at a global level.
However, in the Indian market, it has yet to be fully explored and receive the recognition it deserves.
The emergence of AAA gaming era
AAA is an informal classification used for games produced, as well as distributed, by a mid-sized or major publisher — and these studios usually have higher budgets for development and marketing strategies. These games are either the highest selling or have high production values.
These types of games are usually long in format and their development requires extensive production…
