Representing media and entertainment behaviors in five different countries, Deloitte’s 16th annual “Digital Media Trends” survey shows global audiences are increasingly frustrated managing the costs and content of streaming video on-demand services
NEW YORK, March 29, 2022 /PRNewswire/ —
Key takeaways
According to the 16th edition of Deloitte’s Digital Media Trends survey, subscriber churn for paid streaming video services remains high, especially among younger generations.
In the U.S., access to content is the main driver of paid streaming video on demand subscriptions, according to the 16th edition of Deloitte’s Digital Media Trends survey.
In the U.S., younger generations are spending more time watching user-generated content, according to the 16th edition of Deloitte’s Digital Media Trends survey.
Theaverage churn rate in the United States remains…
