A Black Friday sale sign in the clothing department of the Macy’s flagship store on Black Friday in New York, US, on Friday, Nov. 25, 2022.
Jeenah Moon | Bloomberg | Getty Images
This will likely end up the biggest Black Friday ever online.
Overall online sales for the day after Thanksgiving are expected to top $9 billion, according to Adobe, which tracks sales on retailers’ websites. That would be a record.
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Through 6 p.m. ET, shoppers spent $7.28 billion at websites. That number could balloon to as much as $9.2 billion before the day is done, Adobe said.
The record-breaking spending comes on the heels of a strong day of Thanksgiving shopping, in which consumers shelled out an all-time high $5.29 billion online, up 2.9% year-over-year. Typically, shoppers spend about $2 billion to $3…