Internal US Army documents have revealed that the military is still focusing a lot of its recruitment efforts on the worlds of gaming and esports. According to the documents, the army poured millions into sponsoring high-profile esports tournaments, streamers, and gaming events in an effort to shore up its Gen Z recruitment.
These documents, which were obtained by Vice, show that the US Army is still heavily invested in the gaming sphere. Said documents point to a $1 million investment on the Army’s behalf to sponsor the Twitch stream of the HBCU Showdown esports event, in an effort to “focus on the growth of females, Black & Hispanics”.
In addition, Call of Duty was specifically referred to as a useful recruitment tool for the Army. $750,000 was earmarked for sponsorship of the Call of Duty League, as well as the Halo TV show and it’s home Paramount+. The Army apparently also…
