Hasbro executives believe that the Dungeons & Dragons brand is heavily under-monetized, with moves being made to expand the game beyond the tabletop roleplaying game bookshelf. Earlier this week, Hasbro CEO Chris Cocks and Wizards of the Coast president Cynthia Williams spoke to investors at a UBS virtual fireside chat. While the bulk of the conversation involved the status of Magic: The Gathering, Hasbro’s most popular brand and the subject of recent scrutiny thanks to a Bank of America whitepaper that sent Hasbro stock tumbling, Williams and Cocks also spoke about the value of Dungeons & Dragons and their belief that the game and accompanying brand was a big part of Hasbro’s future.
“D&D has never been more popular, and we have really great fans and engagement,” Williams told investors. “But the brand is really under-monetized.” Williams pointed to market data from the recently…
