Dubai: Gaming (or esports if that’s how you know it by) in the UAE is definitely going mainstream – seemingly, even faster than the speed at which these games are being played by the fans.
And how’s the mainstreaming happening? At the biggest and brightest malls in the UAE, with mall managements finding that creating high-tech gaming zones for the legions of players can be another way of bringing on more visitor numbers.
“Malls are betting that gamers in the UAE are ready play and compete out in public,” said a retail sector analyst. “Most of these dedicated players are typically confined to the privacy of their rooms when testing out their skills with the best in the gaming universe.
“Malls believe with the right atmosphere and all the latest tech and devices, these gamers can be persuaded to play in the…