As Sony’s PlayStation and Microsoft’s Xbox prepare to unveil their next-generation products, the stakes are sky-high for both companies. But in the latest round of console wars between the hardware giants, Sony and Microsoft are playing very different games.
Xbox Series X is out Nov. 10, followed two days later by the PlayStation 5. Both have impressive specs and notable new features. But that’s about where the similarities end: When it comes to sales, industry analysts say the next generation will be defined by the exclusive games, services and different approaches that Microsoft and Sony are taking to courting consumers.
Microsoft is banking heavily on the growth of subscription service Xbox Game Pass. Sony is touting its marquee lineup of exclusive content. The global opportunity is immense. Console games are expected to account for $45.2 billion of the $159.3…
