The global demand for mobile games has increased by 45 per cent worldwide in 2020, according to AppsFlyer.
Moreover, the impressive growth is 40 per cent higher than what 2019 had experienced year-on-year.
However, the primary reason for the increased demand for mobile titles is COVID-19. Earlier this year, the pandemic swept across the world, forcing countries to go into lockdown. As a result, more people turned to games as a means of entertainment.
Moreover, the amount of revenue generated has also been impressive due to lockdowns.
Get hyper
The hypercasual genre proved to be as popular as ever, as it saw an increase of 250 per cent for non-organic installs. However, this has been attributed to the number of people that chose to give mobile gaming a go due to the coronavirus.
“It’s not a surprise that we saw a massive increase in new players trying games for the first time; in…
