“This will not be easy,” said White House coronavirus coordinator Jeff Zients during a briefing this week. “Vaccinating everyone in America is one of the greatest operational challenges we’ve ever faced.”
The White House has yet to launch a major national ad campaign promoting the vaccination drive, and regional and local outreach plans remain a work in progress. A promised Covid-19 Vaccinations Collaborative dedicated to sharing information and best practices with states, localities and tribes hasn’t yet gone public.
There have not yet been new messaging initiatives at the Department of Health and Human Services since the Trump administration last fall put Weber in charge of a $250 million ad campaign — after scrapping a highly scrutinized celebrity-heavy component aimed at “defeating despair” over the pandemic.
And while the president and first lady Jill Biden…