Taking a page from modern-day U.S. Democrats, political parties in Canada are not ruling out playing online video games to connect with voters, but experts say they will need to be authentic in their approach.
While using social media and playing online video games has been a part of the U.S. election cycle for several years, in the last year we saw more politicians effectively use online video gaming to campaign with voters. U.S. President Joe Biden, with the help of Toronto’s Enthusiast Gaming, took to Fortnite to campaign, while New York Rep. Alexandria Ocasio-Cortez partnered with Twitch streamers and live-streamed “Among Us,” a popular online game, to raise political awareness.
Lisa Kirbie, CEO of Blackbird Strategies, said in-gaming techniques were used during the Obama campaign in 2008 and again in 2012, and if Canadian politicians were to do the same, the key is to…
