Lime green liquid in a bottle has never appealed to me. Yet, as a gamer, I see posts stereotyping gamers as Mountain Dew fiends constantly. It leaves me wondering: Why this beverage in particular?
It started back in 2007. Mountain Dew Game Fuel was released alongside “Halo 3” and Xbox 360. This began a longstanding partnership with video games and gaming culture, including partnerships with “World of Warcraft,” “Middle-Earth: Shadow of War” and, most notably, the “Call of Duty” series.
The negative stereotyping of gamers started long before the Mountain Dew partnerships, though. A prime example of this comes from “South Park,” in the Emmy award-winning episode “Make Love, Not Warcraft.” This piece of satire portrays gamers, specifically those who use a PC, as fat, unhealthy individuals with no life apart from their screens. This episode was released in…
