An advertising platform named playerWON has announced it has signed deals with EA and Tencent’s Hi-Rez Studios to bring TV-like commercials in video games. PlayerWON is owned and operated by Simulmedia, which claims players will be able to watch ads in exchange for in-game perks.
The system has reportedly been in testing for a year and will work as follows: Developers can code ads into games and offer players the choice to watch either a 15-second or a 30-second ad. There is no mention of the player being allowed to watch no ads at all. Once Simulmedia receives a message that the ad has been watched in its entirety, the reward is unlocked for the player….
