MENLO PARK (BLOOMBERG) – Facebook plans to start showing advertisements in virtual reality games on its Oculus Quest headset, a push toward turning the expensive hardware business into a moneymaker for the social network.
For now, the move is a test. In the next few weeks Facebook will run ads in Blaston, a futuristic shootout game from Resolution Games, and programs from a couple other developers, according to a company blog post Wednesday (June 16).
Gaming companies will earn a portion of the revenue generated by the advertising, a Facebook spokesman said, but did not disclose their share.
Last month, Facebook said it would start testing advertisements for Oculus content in the VR-gaming unit’s mobile app.
Advertising will help the social media giant return more of its significant investment in hardware, as it keeps prices of virtual reality headsets low to encourage faster…
