There are 3 billion monthly active devices across the world, a vast global audience more eager for gaming content than ever before.
“You have these global companies minting new billion-dollar businesses all the time,” said Greg Hartrell, product director, Android and Google Play, at Google for Games during his panel at GamesBeat Summit 2022. “I admire developers like Garena in Singapore, Moonton, Com2uS, who have embraced the size of the ecosystem, the scale of it, and are being thoughtful about how they enter into a market globally, from their content to their pricing to the way that [they] reach the entire world of addressable devices.”
Hartrell and Dean Takahashi, lead writer at GamesBeat, spoke about the global mobile game market, what developers need to do to be successful, and more, during their panel.
Why the global market opportunity has grown
Three…
