Scott Tomkins serves as the Senior Vice President of Global Revenue for Digital Turbine. With over 20 years’ experience in the mobile app ecosystem, Scott has influenced mobile-first strategies for hundreds of top mobile properties. He shares his thoughts on how mobile app publishers can learn from mobile games.
Discovery remains a stubborn challenge for app developers. A colleague pointed out to me in a recent report that there’s a lot of friction throughout the user acquisition workflow: a user sees an ad and, if interested, clicks on it, and is then taken to the app store. If still interested, that user will initiate an app install, and if the download occurs fast enough, the user’s interest leads to opening the app in short order. But there are some app categories that have leaned into frictionless ad experiences and have thrived. Other types of app publishers should pause to…
