Compared to Tenjin’s previous report which showed an increase in Android ad spend, the Q1 2022 report shows ad spend distribution is now even. At the time, advertisers had more uncertainty surrounding iOS 14.5 and tended to be more cautious with their budget allocation. Mintegral remains strong on iOS, as the proprietary algorithm was not reliant on IDFA and instead utilized predictive modeling and dynamic creative optimization (DCO) to improve efficiency.
There has also been a shake up in the Android rankings with Mintegral now entering the Top 3 across all operating systems and signifies our strength in the market.
“We are honored to be included on Tenjin’s Hyper-Casual Games Report as it demonstrates our ability to provide advertisers with sustainable growth across both iOS and Android,” said Erick Fang, Mintegral CEO. “We will continue to grow stronger and provide cutting edge…
