When EA Sports announced the return of its college football video game franchise — previously titled NCAA Football, but now referred to as EA Sports College Football — the publisher specifically stated that the game would not include “student-athlete names, images and likenesses.” The reason for this was clear, amateur athletes in college at the time of the announcement could not be paid for the use of their name or likeness.
Fast forward a couple of months, and the landscape around college football has changed dramatically. A Supreme Court ruling led to the NCAA changing its own policy and on July 1, student athletes were allowed to be compensated for the user of their name, image and likeness (NIL).
For the first time, players were able to actually earn money for themselves. Some of them took to Twitch to start up a channel and earn ad money. Florida State’s McKenzie Milton…
