WideOpenWest (WOW) will soon join a growing list of US cable operators that have added mobile to the broadband bundle.
But rather than striking a deal directly with a mobile network operator, WOW is instead hooking up with Reach Mobile, a mobile virtual network operator (MVNO). Reach Mobile tells Light Reading that the partnership with WOW is leveraging T-Mobile’s network, and that the broader Reach platform is integrated with all major carriers in the US.
WOW is expected to use mobile to grown and retain its broadband customer base. WOW ended Q3 2021 with about 509,000 broadband subs.
(Source: Sipa USA/Alamy Stock Photo)
WOW said it plans to offer the service, which will be branded as “WOW! Mobile powered by Reach,” at a discount to its base of high-speed Internet customers. WOW noted that it will also sell the co-branded mobile offering as a…
