Video games have been used as a way to market products and promote well-known brands for decades. Licenses are obtained and developers get to work on a title that appeals to the target demographic. Releases such as Pepsiman and Kool-Aid Man helped advertise popular beverages, however, food companies will often use video game marketing campaigns to promote their brand.
When licensed video games are created, heavy branding reminds players of the game’s intent. Other titles will subtly include logos or…
