BENGALURU: Gaming is believed to be popular mainly among Gen Z men, those in the age group of 18-24 years. But 60% of those in the age group of 45 to 54 years have taken to mobile gaming, says adtech firm InMobi’s mobile gaming India report 2021.
About 45% of Indian gamers, the study said, started playing mobile games during the pandemic lockdowns.
InMobi in February interviewed 1,000 Indian smartphone users in over 30 cities to understand gaming personas, advertiser insights, and gaming behaviour. It also collected data signals from over 200 million users in India.
India is the fifth largest mobile gaming market in the world. Access to affordable smartphones, cheapest network data tariffs in the world, and improving mobile internet speeds have led to growing adoption of mobile gaming.
About 45% of Indian gamers, the study said, started playing mobile games during the pandemic lockdowns.
InMobi in February interviewed 1,000 Indian smartphone users in over 30 cities to understand gaming personas, advertiser insights, and gaming behaviour. It also collected data signals from over 200 million users in India.
India is the fifth largest mobile gaming market in the world. Access to affordable smartphones, cheapest network data tariffs in the world, and improving mobile internet speeds have led to growing adoption of mobile gaming.
“Smartphone penetration has democratised mobile gaming. Last year saw a huge growth in gaming in…
