They’re memed about (okay boomer), aren’t always thought of as gamers, and younger people are often called boomers as an insult, but it turns out more baby boomers are playing games than you might think.
New data from analyst Newzoo has found that 42% of baby boomers are gamers. That’s according to its gamer consumer insights research as a weighted average across 20 different markets, tracking people who have played games on a PC, console or mobile device in the last six months.
Boomers are generally regarded as those aged between 56 and 65 years old – born during the post–World War II baby boom.
Newzoo also found that gaming takes up 10% of entertainment leisure time for baby boomers, and that 53% of baby boomer gamers are women – the highest share of any generation.
34% of boomers have played on a mobile device in the last six months, followed by…
