We know that time and money spent on video games is surging due to the pandemic. Now, industry-tracking firm The NPD Group is providing detail on where that growth is coming from. And it turns out that people across all age demographics are playing more games more often. That’s big for mobile games, but it also includes Nintendo, PlayStation, and Xbox.
In its “2020 Evolution of Entertainment” report, NPD found that 4-out-of-5 consumers in the U.S. played a game in the last six months. More important for the industry, those consumers are spending 26% more time and 33% more money on games than the same period in the previous year.
From The NPD Group’s 2020 Evolution of Entertainment report. Check out the increases in time spent gaming across different age ranges driven by pandemic-driven behavior changes. And pubs and devs, please note the 35+ jumps.