Advertising Standards Council of India (ASCI) is working on guidelines for online real money gaming companies, a person aware of the matter said, as interest in them soars at a time of restriction in outdoor games.
The ad regulator is currently in consultations with the ministry of information and broadcasting, the All India Gaming Federation and civil society members.
The new guidelines will aim to make advertising of real-money games more responsible, and ensure that users are aware of the risks associated with such games.
Real money gaming platforms gained traction during the pandemic-induced lockdowns when users took to online gaming in a big way. From rummy and poker to fantasy gaming, there are multiple categories involving real money, with firms such as Dream11, Mobile Premier League (MPL), RummyPassion and Ace2Three gaining popularity by advertising…
