AudioMob is a startup that provides ‘non-intrusive’ audio ads within mobile games. It turns out that gamers don’t seem to mind little ads like this popping up, and somehow AudioMob seems to have cracked the mechanic.
It’s now raised a $14 million Series A round led by Makers Fund and Lightspeed Venture Partners. Also participating are Sequoia Capital and Google. Total investment to date is now at $16 million.
The company plans to continue its experimental audio technology, file patents in more countries, and expand its offices in London and Abu Dhabi. It’s also now claiming a valuation of around $110 million.
I met founders Christian Facey, CEO, and Wilfrid Obeng, CTO, last year when they were spinning up the startup and had gained traction early on, working with Ed Sheeran and Nas alongside brands like Intel, Jeep and KitKat.
AudioMob is now serving audio ads inside…
