How does a tier-one operator such as Betsson prepare for a big betting event such as the World Cup?
The World Cup is a huge event for football and also for Betsson. A major sporting (and betting) event such as this touches nearly every department within the company from analytics to IT via marketing, facilities and commercial. Each of these departments must be in sync and we go to great lengths to constantly align so that we are fully prepared for when the first game kicks off. From infrastructure to promotions, everything has to have been tested so that we can be confident that our platform and systems can handle the significant increase in new players and bet volumes that we expect during such tournaments.
To make sure this is the case, we have been preparing since the start of the year. We have teams allocated specifically to this…
