IMG ARENA announced it has agreed to buy Leap Gaming (Leap), a virtual sports and casino games provider. The investment will enhance IMG ARENA’s sports betting content portfolio. The closing of the transaction is expected in the first half of 2023, subject to customary closing conditions including a regulatory review process.
Combined with IMG ARENA’s award-winning ‘Event Centre’ product suite, Leap’s cutting-edge, 3-D & motion capture technologies and best-in-class products provide customers including sports federations and sportsbook operators with engaging and varied content to enrich the fan experience.
The deal builds on IMG ARENA and Leap’s existing partnership and vision to ‘officialise’ virtual sports with the addition of official logos, team names, venues and other branded assets. Through this partnership, IMG ARENA…
