The NetEase Games booth at the China Joy conference in Shanghai on July 30, 2021.
Arjun Kharpal | CNBC
GUANGZHOU/HANGZHOU, China — NetEase is gearing up to release a major game it hopes will boost its international expansion efforts as competition intensifies with incumbent Tencent and newcomer ByteDance.
In a rare interview with international media, Hu Zhipeng, vice president at NetEase and one of the top bosses of the technology giant’s video games business, laid out the company’s plans for growing revenue overseas. He also talked about NetEase dipping its toes into new areas including console and cloud gaming.
The push overseas comes at a time when Chinese regulators are scrutinizing the country’s technology giants and as concerns over a further crackdown on the gaming sector rise.
On Thursday, NetEase will release “Naraka: Bladepoint” globally, a 60-player action battle royale style…
