The 60 million-plus Hispanic and Latino community in the United States is a woefully underserved one, Fifth Street Gaming CEO Seth Schorr believes. For that reason, FSG has launched its latest endeavor – JefeBet, a first-of-its-kind sports, betting and entertainment company built specifically for that audience.
“We see it as a mainstream audience,” Schorr tells Yogonet in an exclusive interview. “Despite making up such a large portion of the US population, they have not been treated like a mainstream audience, and there really have not been any similar outlets to specifically cater to this demographic.”
Throughout 2022, the company has been taking a series of steps to remediate that scenario, including the launch of a proprietary Loteria game – often referred to as “Mexican bingo” – and the development of soon-to-open rebranded JefeBet Casino in Las Vegas. In…
