It’s difficult launching a mobile game into a genre that’s dominated by just a few major titles. It’s even more difficult when you’re launching a mobile game into a genre that’s dominated by just one major title, especially when that title has over 90% of the market share and is also developed by–wait for it–you. In this article, we will discuss the key factors and what makes an AR mobile game successful.
That’s the strange situation that Niantic, the developer of Pokémon Go, has found itself in. Its location-based AR game, Harry Potter: Wizards Unite, only launched in June 2019, but Niantic will close the game down for good on Jan 31, 2022 (In-app purchases and downloads have already ended).
While it’s not on the same scale as Pokémon, Harry Potter is still a massive IP with worldwide appeal. The books have sold over 500 million copies. People flock from all…
