Demonstrating the power of the gaming audience, Guy Beahm (also known as gaming legend Dr DisRespect) launched a Kentucky straight small batch bourbon unleashing a frenzy of sales.
NEW YORK, Nov. 21, 2022 /PRNewswire/ — Last Thursday, Guy Beahm, the man behind gaming legend Dr DisRespect, announced the launch of Black Steel Bourbon, a premium Kentucky bourbon, created to bring together outstanding craft with a refreshingly untraditional spirit. Together with award winning and first female Master Distiller, they proved to the world what was missing in both the bourbon world and the gaming arena.
Upon launch, they cited the belief that bourbon was missing the mark with a younger and different audience than the bourbon category is used to and that there’s a need for a new vibrancy in the category. They were right. After Dr DisRespect introduced the…
