Consumer spending on mobile apps and games during Christmas increased significantly as compared to 2019, according to data from Sensor Tower.
Global consumer spending on mobile apps and games on Christmas amounted to $407.6 million across Apple’s App Store and Google Play, according to a preliminary Sensor Tower Store Intelligence estimates. Spending was up 34.5 per cent year-over-year from $303 million in 2019, the report said.
Mobile spending on Christmas accounted for 4.5 per cent of the total spending during the month which was approximately $9 billion globally from December 1 to December 27.
Mobile games
“The majority of the holiday spending was on mobile games, which climbed 27 per cent from $232.4 million on Christmas 2019 to $295.6 million this year,” as per Sensor Tower.
Tencent’s Honor of Kings topped the list with $10.7 million in consumer spending, up 205.7 per cent…
