Government of Canada and Canada’s video game industry team up to #CRUSHCOVID

OTTAWA, ON, Oct. 2, 2020 /CNW/ – As cases of COVID-19 among young Canadians are increasing, people aged 13 to 29 years old have a critical role to play. These young Canadians can reduce the spread and protect their friends and families from getting sick, especially older adults and those with underlying medical conditions.

Today, the Honourable Patty Hajdu, Minister of Health, together with Canada’s Chief Public Health Officer, Dr. Theresa Tam, announced the launch of a public health awareness campaign entitled #CrushCOVID or #ÉcrasonslaCOVID. In partnership with the Entertainment Software Association of Canada (ESAC), the campaign will reach gamers and youth across the country through major video game studios here in Canada.

During the COVID-19 epidemic, many young people have and will continue to use video games as an outlet to pass time and stay virtually connected with…