Confident that virtual video meetings have their limits, a Chicago-based company rolled out new video games this fall designed to help drug companies engage doctors more effectively.
The games were in development prior to the Covid-19 pandemic, said Tom Donnelly, chief revenue officer for the company, Level Ex, which was purchased in May by Munich-based medical technology firm Brain Lab. But work accelerated due to the pandemic’s restrictions on in-person meetings.
Virtual meetings have their drawbacks, Donnelly said. “You can’t even tell if doctors are paying attention. A lot of them have their cameras off.”
Founded in 2015 by video-game veteran Sam Glassenberg, Level Ex started out making training games that doctors could download and play on iPads, laptops or other devices. The company’s new gaming platforms – called HuddleUp and Remote Sales Detailing – are…