Presented by Facebook Audience Network
There are hurdles to launching a mobile game internationally, but there’s never been a better time to go global. For insights into what it takes for American publishers to build a world-wide audience, especially in Latin America, join experts from Facebook Audience Network in this VB Live event.
On average, there’s been a 7% increase in the number of active mobile gamers between 2017 and 2020, says Martin Bradley, research director at global consumer research agency 2CV — and by the end of the year there will be 2.4 billion mobile gamers worldwide. While there’s incremental growth in the traditional mature markets like the U.S., western Europe, Japan, South Korea, in terms of just adding more players, the surge is coming from the less mature gaming markets.
That includes Latin America — especially Brazil…