MINNEAPOLIS–(BUSINESS WIRE)–Polaris Inc. (NYSE: PII), the global leader in powersports, announced today a first-of-its-kind partnership for the brand, which makes Polaris the Official Off-Road Vehicle Partner of Battlefield™ 2042, the latest video game from EA®.
Through the partnership, players can operate the Polaris Sportsman ATV within Battlefield™ 2042. Gameplay with the vehicle is showcased in an immersive trailer that fuses virtual world of the game with real-world riding. View game trailer.
“At Polaris, we are passionate about creating products that enable possibilities for work and play in the outdoors. Our partnership with Battlefield™ 2042 brings that real-life passion to a virtual world to help enhance the player’s experience and ability,” said Holly Spaeth, director, Corporate Branding and Partnerships, Polaris. “As gaming grows and…
