86 per cent of adults in the UK dislike video advertisements in mobile games, according to AudioMob founder and CEO Christian Facey.
The stat was taken from a sample size of 2,200 respondents and was revealed during one of the Monetiser sessions at PGC Helsinki Digital, where Facey discussed the benefits of the revenue technique.
Audio advertisement was claimed to be at a growing rate of 23 per cent year-over-year and is mainly driven by podcasts, Spotify and Soundcloud.
From the same research conducted by AudioMob, it was found that 28 per cent of mobile game users prefer audio ads, while 26 per cent prefer in-app purchases, and 18 per cent prefer video ads.
On top of this, 61 per cent of 18 to 24 years olds listen to music while playing mobile games and is one of the reasons why the firm believes there is a huge market in the waiting.
“When it comes to audio,…