Loot box mechanics are the still the “number one monetisation method used in core games” globally on mobile devices, according to App Annie senior insights market manager Lexi Sydow.
The statement was made during Sydow’s talk at PGC Helsinki Digital on ‘How to Maximize the Game Economy With Ad Monetisation’, in response to a query about whether there has been any slowdown or switching to other monetisation methods from game companies in fear of criticism or legislation.
“What we’ve learned in mobile is that legislation is something you have to be ready for,” said Sydow.
“We are seeing them (loot boxes) to be the actual number one monetisation method used in core games still across most markets – Japan being the highest as far as total games using. We are seeing more diversification though, in the types of monetisation strategies but you can’t say they’re actually switching.